Last updated: 14 November 2026
This website, prpw.com.au, is operated by Acerad Pty Limited (ABN 26 079 778 073), trading as Peter Rowland Photographer & Writer, of Sussex Inlet, New South Wales. It is run by me, Peter Rowland. As a small business, Acerad Pty Limited is not required to follow the Privacy Act 1988 (Cth), but I choose to handle your personal information in line with its Australian Privacy Principles. This page explains what information I collect, why, and what you can do about it.
What I collect
- When you buy something from my shop: your name, email address, phone number, billing and delivery addresses, and the details of your order. If you create an account, I also keep your login details and order history.
- When you contact me: your name, email address and anything you write in your message, including enquiries about talks, presentations or books.
- When you subscribe to my newsletter, The Imperfect Naturalist: your email address. Subscriptions are managed by Substack (see below).
- When you visit the website: general information about your visit, such as the pages you view, how long you stay, the type of device and browser you use, and your approximate location (city or region, not your exact address). This is collected through cookies by Google Analytics.
I only collect what I need. You can browse the fact sheets, teacher resources and other pages without giving me any personal information.
Payments
Payments are processed securely by WooPayments (powered by Stripe), PayPal or Afterpay, depending on the option you choose. I never see or store your full card details. If you pay by direct bank transfer, I will see the account name and reference that appear on the transfer.
How I use your information
- to process, deliver and follow up on your orders, including any refunds or returns
- to reply to your enquiries and arrange talks or presentations
- to send you my newsletter, if you have chosen to subscribe
- to understand how people use the website so I can improve it
- to meet my legal obligations, such as keeping business and tax records
I will never sell, rent or trade your personal information.
Who I share it with
I share information only with the services that help me run this website and my business, and only as much as they need:
- payment providers (WooPayments/Stripe, PayPal and Afterpay)
- postal and delivery services, so your order reaches you
- my website host and the WordPress and WooCommerce software that runs the shop
- Google Analytics, for website statistics
- Substack, which manages newsletter subscriptions under its own privacy policy
Some of these providers store information on servers outside Australia, for example in the United States. Each of them has its own privacy and security obligations.
I may also disclose information if the law requires it.
Cookies and embedded content
Cookies are small files stored by your browser. This website uses them to keep your shopping cart working, to remember you if you log in, and for Google Analytics. You can block or delete cookies in your browser settings, although parts of the shop may not work properly without them.
Some pages include content from other websites, such as YouTube videos, Spotify podcast players and the Substack sign-up box. These behave as if you had visited those websites, and they may set their own cookies.
Children and schools
Many of my fact sheets and teacher resources are written for students. They can be read and downloaded without giving any personal information. I do not knowingly collect personal information from children. Shop orders, newsletter subscriptions and bookings for school talks should be made by a parent, teacher or other adult.
Keeping your information safe
I take reasonable steps to protect your information from misuse, loss and unauthorised access. The website uses a secure (https) connection, and access to order and contact details is limited to me. I keep order records for as long as the law requires for tax purposes (generally five years) and delete or de-identify information when it is no longer needed.
Accessing or correcting your information
You can ask to see the personal information I hold about you, or ask me to correct or delete it, by emailing peter@prpw.com.au. If you have an account, you can also update your details on the My account page. You can unsubscribe from the newsletter at any time using the link at the bottom of every email.
Questions and complaints
If you have a question or concern about how I handle your information, please contact me at peter@prpw.com.au or through the contact page. I will respond within 30 days. If you are not satisfied with my response, you can contact the Office of the Australian Information Commissioner at www.oaic.gov.au.
Changes to this policy
I may update this policy from time to time. The date at the top of the page shows when it was last changed.
